Axle is a transportation networking system that connects customers loads directly to a vast network of carriers, on-demand. Providing immediate rate feedback, real-time tracking, and instant paperwork for truckload shipments.
The brief was to create a marketing platform that told the Axle story and the benefits it would deliver to its customers along with the logged in experience for both carriers and customers platforms. A stand alone app would also allow carriers to find and accept loads along with tracking their load history and payments.
To land on the final product I was responsible for creating a look and feel for the brand along with ensuring simple a clear UX would assist the user throughout the multiple touch points of the product.
Client: Axle Trucking
Role: Lead Design & Art Direction