Chime is a product created out of the growing demand for childcare service in a time where households now have 2 working parents and hectic lifestyles. Chime is unlike some larger childcare services on the market. They take the quality and reliability of their sitter very seriously. The opportunity to work for Chime is only offered to the top 1% of sitters from their parent company Sittercity. The sitters are then vetted and screened before they are presented to parents.
This is the story that needed to be told to ease the worries of leaving your children with new sitters. Overall the experience was updated to feel more relevant to mom’s and take them through the process of utilizing Chimes services. We then focused on the logged in user experience and created a seamless process for rebooking your favorites and exploring more potential sitters that fit your growing needs.
The result was a longer customer engagement with the site and an increase in conversion and reuse rate amongst new and existing customers.
Role: Lead Design & Art Direction