Chime is a product created out of the growing demand for childcare service in a time where households now have 2 working parents and hectic lifestyles. Chime is unlike some larger childcare services on the market. They take the quality and reliability of their sitter very seriously. The opportunity to work for Chime is only offered to the top 1% of sitters from their parent company Sittercity. The sitters are then vetted and screened before they are presented to parents.
This is the story that needed to be told to ease the worries of leaving your children with new sitters. Overall the experience was updated to feel more relevant to mom’s and take them through the process of utilizing Chimes services. We then focused on the logged in user experience and created a seamless process for rebooking your favorites and exploring more potential sitters that fit your growing needs.
The result was a longer customer engagement with the site and an increase in conversion and reuse rate amongst new and existing customers.
Client: Sittercity/Chime
Role: Lead Design & Art Direction
Site: http://www.hellochime.com/
BMW is a company that is always leading the market in stylish performance cars built for the driving experience. Unfortunately the website did not reflect this and was left untouched for roughly 7 yrs.
For this execution the goal was to modernize the overall look and feel of and to create a brand story into long time traditions BMW strives to uphold. We started out by crafting the overall story so the user could take a journey through some of BMW’s history to be inspired by the craftsmanship and quality standard that goes into every BMW made. Once the user was inspired they where introduced to the different series of cars BMW offers. From there templates where created that would facilitate the deeper dive into the different series, then models. These pages where treated as an inspirational online brochure to create excitement for the potential customer while making sure to hit the real differentiators into the different series. This way the user could find the series that was right for their lifestyle and then select a model based on certain price points.
When the site was relaunched in 2015 the response was overwhelming. The site went from being rated last to #1 by JD Power & Associates, the gold standard in automotive.
Agency: KBS+
Role: Lead Design & Art Direction
Site: https://www.bmwusa.com/
Vet Connect is an app that helps facilitate and ease the communication between pet owners and their vets.
The brief was to design an app that allows pet owners to access their pet’s examination information that was done in the veterinary clinic, at a glance. Pet owners should be able to schedule visits in time slots, create vaccination reminders, and provide them a clear overview of the pet’s condition and latest health stats.
My approach for this project included 5 steps of design thinking. Empathise > Define > Ideation > Prototyping. First, it was important to get the pet owners perspective and the challenges involved in recalling your pets health records. The second was to define who the core user of the app would be and the individual user journeys the core users would take. From there it was into some sketching of what the UX patterns for accessing the information necessarily would be. From there a basic style guide was established to then apply the UI for the app. Once the design had been completed a prototype was created to illustrate the core interactions of the app.
I was the sole designer on the project and it was my responsibility to ensure the objectives of the brief were being met.
Amex First is a service that is offered to approximately500 members world wide. The members are usually high ranking CEO’s with demanding schedules and are always on the go. Amex First representatives act as essential travel planners working with CEO’s directly or their assistants in facilitating a seamless travel experience.
For years the AF teams had been using multiple platforms and note taking along to the way to predict and plan around their clients needs. The goal for this exercise was to create a live working dashboard that combined all the platforms and actions into one space. The dashboard would also allow the specialists to understand the needs and likes of the client based on past travel experiences. This information could then essentially be accessed by any individual answering the call. In the past it was a challenge to start the process and hand it over to another agent. With the new dashboard experience the could just pick up and start from where the past agent had left off, and see all the information needed to complete the transaction. It was no longer solely dependent on one agents knowledge of that particular client.
The Amex client was so impressed with the thinking that they extended their previous 3 month engagement to continue the work and get the product into the hands of their agents.
Agency: Red Antler
Role: Lead Design & Art Direction
Comcast Spotlight is the leading the charge for small businesses to create multi-screen target marketing campaigns in targeted regions.
The goal was to create a b2b platform that would be used by the sales team and potential clients. It would serve as an educational tool and also be used to generate sales leads. CS web presence needed a refresh that would allow the user to clearly navigate through the product offerings to then quickly fill out a simple form to get in touch with a CS rep. A bold style of navigation and copy would allow the user to glance into these different areas and allow them to dive deeper to learn more and be inspired by others success stories. Creative interactions in and out of sections where created to keep the user engaged with the product story we where trying to tell.
The results was the generation of hundreds of sales leads and the potential of deliveringsmall businesses the exposure they need to succeed.
Agency: Fantasy Interactive
Role: Lead Design & Art Direction
American Standard as a company had perception by consumers of being cheap and not being up to standard to some of its competition. This is and was actually not the case. American Standard has a long tradition of creating high-end design solutions and integrating new technologies into all the lines of products they offer.
For this execution the goal was to modernize the overall look and feel of AS and to educate the user on the long standing traditions and high-end solutions AS has to offer. We started by overhauling the navigation and search to create clear pathsinto different product sections which met the needs of the users visiting the site (Consumers, Designers, Plumbers). Once this was achieved the next goal was to create an experience which also fit the needs for the casual browser. This was done by serving up inspiration into the different suites AS has to offer and creating clear paths into deeper product sections, or the ability to find and visit a brick and mortar location AS is offered.
The results is a site that allows the user to land on a site with hundreds of product offerings, and at the same time not be overwhelmed with decision making but inspired.
Agency: Fantasy Interactive
Role: Lead Design & Art Direction
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Axle is a transportation networking system that connects customers loads directly to a vast network of carriers, on-demand. Providing immediate rate feedback, real-time tracking, and instant paperwork for truckload shipments.
The brief was to create a marketing platform that told the Axle story and the benefits it would deliver to its customers along with the logged in experience for both carriers and customers platforms. A stand alone app would also allow carriers to find and accept loads along with tracking their load history and payments.
To land on the final product I was responsible for creating a look and feel for the brand along with ensuring simple a clear UX would assist the user throughout the multiple touch points of the product.
Client: Axle Trucking
Role: Lead Design & Art Direction
Site: https://axle.us/
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