Comcast Spotlight is the leading the charge for small businesses to create multi-screen target marketing campaigns in targeted regions.
The goal was to create a b2b platform that would be used by the sales team and potential clients. It would serve as an educational tool and also be used to generate sales leads. CS web presence needed a refresh that would allow the user to clearly navigate through the product offerings to then quickly fill out a simple form to get in touch with a CS rep. A bold style of navigation and copy would allow the user to glance into these different areas and allow them to dive deeper to learn more and be inspired by others success stories. Creative interactions in and out of sections where created to keep the user engaged with the product story we where trying to tell.
The results was the generation of hundreds of sales leads and the potential of deliveringsmall businesses the exposure they need to succeed.
Agency: Fantasy Interactive
Role: Lead Design & Art Direction